234 applications in 5 months. Social recruiting for a car dealership between the Eifel and Moselle regions.

Social Ads

Recruiting

Content Creation

Employee in the showroom, Autohaus Kuhlo Wittlich

Salesman in the vehicle, Autohaus Kuhlo Wittlich

About our customer

Audi. Volkswagen. And a team that gets to work. Autohaus Kuhlo.

Autohaus Kuhlo in Wittlich is a contract partner of Audi and Volkswagen and also takes care of VW commercial vehicles in its own workshop. Sales, service and workshop are all under one roof.

What keeps an auto dealership running are the people behind it: mechatronics engineers, service advisors, dispatchers, and sales representatives. Finding exactly the right people is one of the toughest tasks in the industry.

The Autohaus Kuhlo needed reinforcements in all areas: workshop, service, sales. But the market for workshop personnel is one of the toughest ever, and the usual avenues went in vain.

Mechanic engineers, service workers and sales representatives were sought. Job board, website, billboard: There was practically nothing. Of the 234 applications that subsequently came in, not a single one came through a traditional job ad.

Our solutions

Instead of another job advertisement, we have one Social Recruiting Campaign Built: real people from the company instead of stock photos, a dedicated post for each position and an application that can be completed in 60 seconds from a mobile phone.

Real insights

Photos directly from the workshop, service and sales. Real colleagues instead of models with stock photo smiles.

One post per position

From the mechatronics engineer to the vehicle dispatcher: Each position has its own Ad Design. Anyone who scrolls will immediately recognize: That's me.

Copywriting

Texts that talk about the job instead of the company. Of course, directly and in the language of the people we want to reach.

Mobile short-listing

A few questions, name, mobile number, done. No cover letter, no CV, from the sofa.

Regional targeting

Ads on Instagram and Facebook around Wittlich. For everyone who isn’t looking right now but would like to change.

The result

234 applications in 5 months. Positions filled included Service Manager, Service Assistant and Sales Representative. Additionally, two positions were considered vacant: Automotive Mechatronics Technician and Vehicle Dispatcher.

By the way, the car dealership's channel has gained around 100 new followers. People who now see what it really is like at Kuhlo.

Recruiting Post Autohaus Kuhlo: Car mechanic sought

Recruiting Post Autohaus Kuhlo: Service manager sought

Recruiting Post Autohaus Kuhlo: Salesperson sought

Recruiting Post Autohaus Kuhlo: Vehicle dispatcher sought

Recruiting Post Autohaus Kuhlo: Service assistant sought

Recruiting Post Autohaus Kuhlo: Parts service sought

What this campaign is about
demonstrates

Automotive mechatronics technician, Autohaus Kuhlo Wittlich

234 applications. The two most difficult positions filled. And a team that is now showing up instead of just posting ads.

The workshop staff hasn't disappeared. They just aren't actively looking for new employees. Anyone who shows up there, where people are scrolling through their phones in the evenings, will get applications. Even for positions that were previously considered vacant.

new media labs is an advertising agency for web design, social media, branding, photo and film and everything you need with locations in Wittlich and Cologne.

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