Against racism ✊🏻✊🏾

Racism is wrong. Full stop. There is no grey area here, no basis for discussion. Judging people on the basis of their origin makes no sense.

Racism often manifests itself in our society subliminally, but frequently also openly. We do not want to remain silent! We do not want to create one metre of space for derogatory or exclusionary behaviour towards other people based on their origin.

We do not want to live in a society where people feel "wrong" simply because of who they are. We don't want to live in a society where human rights are only respected if people can prove their place of birth in their passport.

We take a clear stance against racism, fascism and xenophobia!

Info about our statements

Successful brands are characterised by having a community behind them that can identify with the brand and its values.

As a company, we have always believed that we should stay out of political events and hotly debated topics, as our aim was to spread good vibes and stand out with a positive attitude. Nothing has changed in this respect! And yet we believe that brands can no longer remain faceless when it comes to values and issues in public life!