Strong brands 💪💪💪💪 What characterises them?

What characterises strong brands and what can you take away from them for you and your company? Today I will show you four points that strong brands have in common:

🚀 A special history of origins

The idea for Amorelie came to founder Lea-Sophie Cramer on a train journey to Berlin as a result of the emerging "50 Shades of Grey" hype. Erotic products were to become accessible and attractive to every customer without the "naughty factor". A ground-breaking background story that made the company one of the most successful in the industry.

❓ A why

The principle by which every company acts is answered with the question of why. For example, we want to put our heart and soul into strengthening and promoting your brand. Ask yourself why.

👍 Rituals / standards changed

Whether it's Netflix, iTunes or Spotify, all of these companies have one thing in common. They have changed our behaviour. Spotify and iTunes allow us to listen to our favourite music at any time of day or night. No analogue CD, but millions of songs digitally and always with us.

🏃‍♂️ A leading figure

Who do you think of when you hear the name Apple? - Steve Jobs. He is and remains the leading figure at Apple. In addition to his work as CEO and co-founder, Steve is the person in front of and behind Apple. Who do people think of when the name of your company is mentioned?