What you should no longer do on Instagram

With the publication of new guidelines, Instagram has officially revealed for the first time what you should bear in mind to boost your reach. Instagram shows which content the algorithm will no longer recommend in future. This means not showing it on the Explore page or promoting it to followers.

We have summarised the most important points for you. What you should no longer do on Instagram:

1. instagram wants to be family-friendly! Role model character for young people. That means for you: You should not show any self-harming or suicidal content. Explicit depictions of violence or glorification of violence, as well as sexual content, will also result in your profile not being recommended. Depictions of tobacco, drugs, alcohol or shisha will also limit your reach!

2. health promises and the promotion of cosmetic procedures or food supplements also limit your reach! We've all seen it: several profiles on Instagram push supplements, facial treatments or cosmetics. Experts suspect that Instagram wants to protect users who might be annoyed by this.

3. you should also not show fraudulent business models such as coaching that promise unattainable goals or criminal activities! But we assume that you don't do that anyway 😋

4 Instagram also wants to put a stop to fake news and misinformation. If the algorithm detects that you are sharing such content, you will have to say goodbye to your reach.

5. an exciting point! Clickbait and engagement bait also limit your reach. Indicating that your followers should comment, like or share ensures that your content is not recommended.

6. stolen content. If you run an info page, a niche page or a meme page, you can assume that content similar to yours has been posted before or will be posted in the future. The same applies to the information we share with you in this post. Instagram could classify this content as "stolen" and limit your reach.

We hope you find the information interesting and that it will help you to boost your profile despite Instagram's reorganisation.