WHICH SOCIAL NETWORK? 🤓

Our customers keep asking: Which social network should we use? YouTube? My answer: Yes! Instagram? My answer: Yes! TikTok? ... I say YES! 😛

In my opinion, there is no one social network that you should definitely use. You should ask yourself more: Which social network suits me and what do I enjoy?

Are they videos? Start with YouTube. Photos and short clips? Then you should like Instagram! Groups? Answer: Facebook etc.

I'll explain why it makes sense to ask yourself this question in 2 points:

1. social media is a marathon 💪

You won't get anywhere if you participate a little in every social network. You have to be constantly active to make a difference. That's why the network should suit you. If you don't want to show yourself in front of a camera, you'll have a hard time with YouTube, for example. Perseverance works best when you feel comfortable and enjoy what you're doing.

2. your target group is everywhere 🤝

It is clear that TikTok, for example, tends to appeal to a younger clientele, while the Facebook community now consists of much older users. However, everyone knows a potential customer for your product or company! Whether young or old. The important thing is that you have fun doing it and thus gain relevance and visibility. The rest will follow by itself!

Of course, it makes sense to be where your target group is. However, if your target group is mainly on YouTube, but you simply don't want to make videos because it doesn't suit you, then you should do what you're good at and stand out in the best possible way.

The best example: Uncle Banjou, who made a rocket-like breakthrough at TikTok. Today, he speaks in the business environment at Greator and also offers B2B solutions.

You should also bear this in mind: Every person has an average of 8 social media accounts. This means that you are very likely to reach the TikTok heavy user on Instagram as well.

Conclusion: Social media has to be fun so that you can persevere and generate high-quality content in the long term. That's the be-all and end-all! Only you can answer which network is right for you. Test it out. We wish you every success.

How do you see the whole thing? What is your social network?