How we helped Radiologie Wittlich / Daun gain more visibility and trust with social media and a new website.

Web design

Social Media

About our customer

Radiology Wittlich / Daun is a modern medical centre for diagnostic imaging...

which is connected to the hospitals in Wittlich and Daun - but works independently and with a clear expert profile. The team consists of highly qualified specialists and radiologists who work with the latest technology and offer patients precise and safe diagnostics.

It is particularly important to radiology that patients are not only examined, but also understood. Transparency, information and respectful treatment at eye level are an integral part of the philosophy. This is how Radiologie Wittlich / Daun has developed into a trustworthy point of contact for patients from the entire region.

Radiology Wittlich / Daun is technically excellent. Real specialists in their field. However, the outward image was diffuse: many patients perceived the company merely as an X-ray centre in the hospital.

Information was scattered, difficult to find online and the professional depth remained invisible. The result: uncertainty among patients, low external perception and lost potential in terms of image and trust.

Our solutions

We have combined two levers: A strategic social media programme and a completely new website. The aim: to make our expert status visible, to better reach patients and to position radiology as an independent centre of expertise.

Website redesign and development

Modern, clearly structured and patient-friendly, including comprehensible content on services and processes.

Social Media Marketing

Regular communication that makes expertise visible and offers patients orientation.

Content and visual language

Professional texts and imagery that build trust and position radiology as an independent brand.

The result

The combination of website and social media worked as a system: social posts led to relevant landing pages, explanatory videos increased the length of stay, and the optimised information architecture reduced queries on the phone. From a technical and editorial perspective, we ensured that the radiology department could not only be found, but that the user journey from initial contact to the appointment was clear and reassuring.

Significantly improved perception of expert status in the region

Better orientation for patients thanks to a clear website and explanatory content

Stronger image: radiology is now perceived as an independent centre of expertise, no longer just a hospital department

Radiology Wittlich/Daun

To the website

Radiology Wittlich/Daun

To the website

Radiology Wittlich/Daun

To the website

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