Everyone knows Red Bull these days! But that wasn't always the case 🤔
When the drinks manufacturer wanted to gain a foothold in England, it had neither the reach nor the budget of today.
On the contrary! The company only had two things: a lot of Red Bull cans and a lot of creativity.
The result: an inconspicuous but effective marketing campaign! Red Bull filled countless public rubbish bins in London with empty cans. The rubbish bins of the English metropolis were literally overflowing!
From that moment on, everyone wanted to know what kind of drink everyone seemed to be drinking. In no time at all, sales figures exploded and Red Bull conquered the world.
Ingenious, isn't it? 🤓
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