
And when does it have to be labelled as ADVERTISING? You should observe the following requirements and rules:
Your contribution is about a product, a brand, a service, a company, events or travelling and you receive payment / consideration for the publication:
➡️ Product plays the leading role: Advertising
➡️ Product plays a supporting role: Supported by product placement
Your post is about a product, a brand, a service, a company, events or travelling and you publish it out of YOUR OWN motivation WITHOUT commercial incentive:
➡️ NO labelling obligation
Your contribution is about your OWN products, your brand, your company or services:
➡️ NO labelling obligation
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