Brutal Knack has been shaking up the streetwear industry since 2009 and shows how to do it right! In Germany's smallest federal state, a label has emerged that now produces an all-encompassing catalogue of shirts, long sleeves, zips, sunglasses, jackets and much more entirely on its own and designs it with a love of detail. Initially an insider tip among tattoo artists and tattooed people, alternative musicians or people with a penchant for the extreme, the brand has become a cross-scene player, not least because of its high quality.
The label is constantly breaking out of the scene corset with modern, contemporary designs, but without disregarding its dark and wacky roots.
The fashion company from Saarbrücken also manages the connection between offline and online in an exemplary manner. Potential customers are attracted at trade fairs and can easily and conveniently expand the contents of their wardrobe in the online shop.
This is where we come into play. We have been looking after the eCommerce area of Brutal Knack Clothing since 2013. Our services include a large-scale, customised design for an online shop based on Shopware 5, as well as the development of the shop with responsive adaptation for all mobile devices.
We focussed on our client's product portfolio for this project. The striking design presents our client's unusual garments in the best possible way and guides visitors to the shop quickly and easily to their destination.
The integration and design of the Intelligent Newsletter plugin offers Brutal Knack the opportunity to reach customers with promotions and news. For an image-heavy and modern interaction with the label's customers, we integrated Instagram directly into the shop.
new media labs has been supporting us for several years now in the area of shop system development. The system was only recently upgraded to Shopware 5.0 and perfectly realised graphically, including many features with special requests and, above all, an adaptation for all digital end devices. I am more than satisfied.
We look forward to continuing our successful collaboration in the future.
URL
www.brutalknack.deSystem / Base
Shopware
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