{"id":3840,"date":"2021-07-19T11:54:38","date_gmt":"2021-07-19T09:54:38","guid":{"rendered":"https:\/\/www.newmedialabs.de\/?p=3840"},"modified":"2021-07-19T11:54:38","modified_gmt":"2021-07-19T09:54:38","slug":"when-is-a-post-advertising","status":"publish","type":"post","link":"https:\/\/www.newmedialabs.de\/en\/2021\/07\/wann-ist-ein-post-werbung\/","title":{"rendered":"WHEN IS A POST ADVERTISING? \ud83e\udd11"},"content":{"rendered":"<p>And when does it have to be labelled as ADVERTISING? You should observe the following requirements and rules:<br \/>\nYour contribution is about a product, a brand, a service, a company, events or travelling and you receive payment \/ consideration for the publication:<br \/>\n\u27a1\ufe0f Product plays the leading role: Advertising<br \/>\n\u27a1\ufe0f Product plays a supporting role: Supported by product placement<br \/>\nYour post is about a product, a brand, a service, a company, events or travelling and you publish it out of YOUR OWN motivation WITHOUT commercial incentive:<br \/>\n\u27a1\ufe0f NO labelling obligation<br \/>\nYour contribution is about your OWN products, your brand, your company or services:<br \/>\n\u27a1\ufe0f NO labelling obligation<br \/>\nDid this article help you? What else would you like to know about posts on social media?<\/p>","protected":false},"excerpt":{"rendered":"<p>Und wann muss er demnach als WERBUNG gekennzeichnet werden? Folgende Voraussetzungen und Regeln solltest du beachten: Dein Beitrag handelt von einem Produkt, einer Marke, einer Dienstleistung, einem Unternehmen, Events oder Reisen und du erh\u00e4ltst eine Bezahlung \/ Gegenleistung f\u00fcr die Ver\u00f6ffentlichung: &#x27a1;&#xfe0f; Produkt spielt Hauptrolle: Werbung &#x27a1;&#xfe0f; Produkt spielt Nebenrolle: Unterst\u00fctzt durch Produktplatzierung Dein Beitrag [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/comments?post=3840"}],"version-history":[{"count":0,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media\/3841"}],"wp:attachment":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media?parent=3840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/categories?post=3840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/tags?post=3840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}