{"id":3721,"date":"2021-06-07T12:00:56","date_gmt":"2021-06-07T10:00:56","guid":{"rendered":"https:\/\/www.newmedialabs.de\/?p=3721"},"modified":"2021-06-07T12:00:56","modified_gmt":"2021-06-07T10:00:56","slug":"document-dont-create","status":"publish","type":"post","link":"https:\/\/www.newmedialabs.de\/en\/2021\/06\/document-dont-create\/","title":{"rendered":"DOCUMENT, DON'T CREATE!"},"content":{"rendered":"<p>We can't say it often enough: social media is a marathon, not a sprint! That means: persevere.<br \/>\nGary Vaynerchuk is not only the most valuable personal brand in the world, but also a real machine when it comes to producing content. How do you keep it up? Gary's trick and his recommendation: Document, don't create!<br \/>\nHis content strategy is based on publishing authentic content by simply taking followers with you on your journey. That makes it easy. Content production becomes a daily companion and you simply show what you are doing. Which step you are currently taking to reach your next goal.<br \/>\nWe think: Good idea and we definitely want to incorporate the strategy into our social media. What do you think? Is this also an idea for you?<\/p>","protected":false},"excerpt":{"rendered":"<p>Wir k\u00f6nnen es nicht oft genug sagen: Social Media ist ein Marathon, kein Sprint! Das hei\u00dft: Durchhalten. Gary Vaynerchuk ist nicht nur die wertvollste Personenmarke der Welt, sondern auch eine echte Maschine, wenn es darum geht Content zu produzieren. Wie h\u00e4lt man das durch? Gary's Trick und seine Empfehlung: Document, don't create! Seine Content-Strategie basiert [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/comments?post=3721"}],"version-history":[{"count":0,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media\/3722"}],"wp:attachment":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media?parent=3721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/categories?post=3721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/tags?post=3721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}