When is the best time for your Instagram post?
\nMost Instagram users use the platform via their smartphone, which is why they tend to visit Instagram outside of average working hours. This means that, on average, most of your followers are online between 11:00 and 13:00 or in the evening from 19:00.
\nHowever, you should also consider which target group you want to reach. If you have a B2B profile, visitors may also be interested in your posts during working hours. Do you entertain your followers with great portrait photos? Your posts could attract the most attention in the evening, as shallow, purely visual relaxation works best after work. Do you write informative and exciting captions? A crisp portion of interesting facts fits wonderfully into every lunch break!
\nTry to think about when your content works best and when the people you want to reach are online!
\nIf you have a professional profile, Instagram Insights will help you. Under Target group and Subscribers, you can see when your followers are online.
\nWhy is the time important? It's simple: the more visitors react to your content in a short space of time, the higher the algorithm ranks the relevance of your post. You should therefore post at a time when your followers are online.<\/p>","protected":false},"excerpt":{"rendered":"
Wann ist eigentlich die beste Zeit f\u00fcr deinen Instagram Post? Die meisten Instagram User nutzen die Plattform \u00fcber ihr Smartphone, weshalb sie dazu neigen, Instagram au\u00dferhalb durchschnittlicher Arbeitszeiten zu besuchen. Das hei\u00dft, dass im Schnitt die Meisten deiner Follower zwischen 11:00 und 13:00 oder auch Abends ab 19:00 Uhr online sind. Dabei sollte man aber […]<\/p>\n","protected":false},"author":4,"featured_media":3695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/comments?post=3694"}],"version-history":[{"count":0,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media\/3695"}],"wp:attachment":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media?parent=3694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/categories?post=3694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/tags?post=3694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}