{"id":3415,"date":"2020-12-14T12:04:44","date_gmt":"2020-12-14T11:04:44","guid":{"rendered":"https:\/\/www.newmedialabs.de\/?p=3415"},"modified":"2020-12-14T12:04:44","modified_gmt":"2020-12-14T11:04:44","slug":"for-our-environment-%f0%9f%8c%bf%f0%9f%8c%8e","status":"publish","type":"post","link":"https:\/\/www.newmedialabs.de\/en\/2020\/12\/fuer-unsere-umwelt-%f0%9f%8c%bf%f0%9f%8c%8e\/","title":{"rendered":"For our environment \ud83c\udf3f\ud83c\udf0e"},"content":{"rendered":"
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Successful brands are characterised by having a community behind them that can identify with the brand and its values. If you also want to build an active community for your brand, you should clearly position your company or brand on social issues.<\/span><\/div>\n<\/div>\n
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As a company, we have always believed that we should stay out of political events and hotly debated topics, as our aim was to spread good vibes and stand out with a positive attitude. Nothing has changed in this respect! And yet we believe that brands can no longer remain faceless when it comes to values and issues in public life!<\/span><\/div>\n<\/div>\n
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Clear positioning ensures that your community feels more connected to you. Our statements on topics where we want to position ourselves clearly:<\/span><\/div>\n<\/div>\n
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FOR OUR ENVIRONMENT \ud83c\udf3f\ud83c\udf0e<\/span><\/div>\n<\/div>\n
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We all live on our planet and need our environment. Good air, clear water and healthy nature are vital. We bear the greatest responsibility for our environment, for all our lives and those of future generations. Also for animals and other inhabitants of our planet.<\/span><\/div>\n<\/div>\n
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We must use raw materials sparingly and only consume what can be regrown. Sustainability.<\/span><\/div>\n<\/div>\n
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We do what we can for our environment and show clear solidarity with those who are fighting for our environment!<\/span><\/div>\n<\/div>\n
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We are not interested in pointing the finger at anyone or making anyone feel guilty. We are not perfect. But we do what we can.<\/span><\/div>\n<\/div>\n
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We have been developing a paper-free office for several years now. We don't have to print any incoming or outgoing invoices for our bookkeeping and use iPads instead of notepads. This saves us a huge amount of paper. Many of us are vegetarians or vegans, but drive a sporty car. Others eat meat but pay attention to sustainability when buying it and make sure they produce as little packaging waste as possible. Nobody is perfect and everyone should do what they can.<\/span><\/div>\n<\/div>\n
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Better 1,000,000 people who do something than 100 who do everything!<\/span><\/div>\n<\/div>\n
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We are proud of young generations fighting for the environment. We think movements like Fridays For Future are great and would support any of our trainees if they wanted to take part in demonstrations.<\/span><\/div>\n<\/div>\n
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This is our statement on the environment. For a clean future.<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Erfolgreiche Marken zeichnen sich dadurch aus, dass eine Community hinter ihnen steht, die sich mit der Marke und ihren Werten identifizieren kann. Wenn auch du eine aktive Community f\u00fcr deine Marke aufbauen m\u00f6chtest, solltest du dich mit deinem Unternehmen oder deiner Brand zu gesellschaftlichen Themen klar positionieren. \u00a0 Wir waren immer der Meinung uns aus […]<\/p>\n","protected":false},"author":3,"featured_media":3416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/comments?post=3415"}],"version-history":[{"count":0,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media\/3416"}],"wp:attachment":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media?parent=3415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/categories?post=3415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/tags?post=3415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}