{"id":3201,"date":"2020-09-25T16:02:39","date_gmt":"2020-09-25T14:02:39","guid":{"rendered":"https:\/\/www.newmedialabs.de\/?p=3201"},"modified":"2020-09-25T16:02:39","modified_gmt":"2020-09-25T14:02:39","slug":"sometimes-small-sometimes-big-%f0%9f%94%bc%f0%9f%94%bd%f0%9f%94%bc","status":"publish","type":"post","link":"https:\/\/www.newmedialabs.de\/en\/2020\/09\/mal-klein-mal-gross-%f0%9f%94%bc%f0%9f%94%bd%f0%9f%94%bc\/","title":{"rendered":"Sometimes small, sometimes big \ud83d\udd3c\ud83d\udd3d\ud83d\udd3c"},"content":{"rendered":"<p>Don't get me wrong, this is not about combining a hashtag like #f and #dasisteinunfassbarlangerhashtag, no, it's about using hashtags that not everyone bangs under their posts.<br \/>\nThe hashtag #picoftheday, with around 600M posts, simply has too much competition for you to be found under that hashtag or end up on the Discover page.<br \/>\nThe optimal mix makes the difference: Use small, medium and large hashtags to optimise your reach.<br \/>\nFresh hashtags ###<br \/>\nHave you saved your hashtags in a note and just copy and paste them under every post? If so, don't do that now!<br \/>\nThe Instagram algorithm can expose this as spam because it is not a hashtag customised for the post. So it's really better to come up with new hashtags for every post.<br \/>\nA good example is: I'm currently #shopping in #cologne. What's your favourite place to go shopping?<\/p>","protected":false},"excerpt":{"rendered":"<p>Nicht falsch verstehen, hier geht es nicht darum einmal einen Hashtag wie #f und #dasisteinunfassbarlangerhashtag untereinander zu kombinieren, nein, es geht darum, dass es sich empfiehlt auch Hashtags zu benutzen, die nicht jeder unter seinen Beitrag knallt. Der Hashtag #picoftheday mit rund 600M Beitr\u00e4gen, hat einfach zu viel Wettbewerb, als dass du unter diesem Hashtag [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/comments?post=3201"}],"version-history":[{"count":0,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/posts\/3201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media\/3202"}],"wp:attachment":[{"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/media?parent=3201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/categories?post=3201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newmedialabs.de\/en\/wp-json\/wp\/v2\/tags?post=3201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}